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W Motors

Headquartered in Dubai, but with an international pedigree and global audience, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East

Industry

Automotive

Location

Dubai, UAE

Website

wmotors.ae

Key Highlights

  • The first Automotive Manufacturer of Hypercars in the region based in Dubai UAE
  • Strong Alliance with international and regional key global partners in the Automotive industry
  • First private Company to join Nasdaq Dubai’s Private Market
  • Building the W Motors Automotive Facility, first of its kind in the Middle East, for the production of luxury Hypercars, electric supercars and autonomous vehicles.
  • Lykan HyperSport, catapulted the Company to international stardom taking centre stage as hero car in Universal Studios' Furious 7

W Motors Overview

Founded in 2012, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East. Based in Dubai, the company is fully integrated with activities ranging from Automotive Design, Research & Development to Engineering and Manufacturing, as well as Automotive Consultancy within its Special Projects Division.

Led by Founder and CEO Ralph R. Debbas, W Motors creates some of the most exclusive and technologically advanced vehicles on the market today in partnership with leading automotive engineering and manufacturing companies around the world.

The first hypercar created by W Motors was the limited edition Lykan HyperSport, which catapulted the company to international stardom when it took centre stage as hero car in Universal Studios' Furious 7. Its latest hypercar to be launched is the Fenyr SuperSport, a limited edition with a production run of 110 models including 10 “Launch Editions”. The company also created the world’s most advanced security vehicle, the Ghiath Beast Patrol for Dubai Police.

W Motors has launched the construction of its state-of-the-art automotive facility in Dubai UAE, expected to be ready by beginning 2021, which will accommodate the production of all current and future models including electric and autonomous vehicles, in line with Dubai’s vision of becoming the “world’s smartest city”.

W Motors joins Nasdaq Dubai

In 2019, W Motors became the first private company to deposit its shares in Nasdaq Dubai’s CSD (Central Securities Depository) and established a holding company, W Motors Automotive Group Holding Limited, in the Dubai International Financial Centre (DIFC).
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W Motors joins Nasdaq Dubai

Key Indicators

Revenue to date

$50M+

Targeted sales by 2025

$670M+

Average CAGR in revenue 2019 - 2025

+55%

Average gross profit margin

+30%

Jobs to be created

500+

including 15% for Local Emiratis in line with the Emiratization Plan

In gross value

$1.4B

add in contribution to the economic diversification in the UAE

Growth History

W Motors lifestyle image
W Motors was launched with a vision of becoming a fully integrated high-performance luxury sports cars company with activities ranging from car design, research & development, engineering to manufacturing along with the development of special automotive and mobility projects that will shape the future of automotive mobility in the Middle East region and the world.

Ralph R. Debbas starts the project of designing the first Arabian Hypercar creating initial design sketches for the Lykan Hypersport
2007

Lykan HyperSport development kick-off
2010

Official launch of W Motors to the World
2012

W Motors establishes its base and moves its HQ to Dubai UAE following the Lykan HyperSport World Premiere. Universal Studios contacts W Motors for a unique partnership opportunity.
2013

The Lykan HyperSport is featured in Fast & Furious 7 resulting in international fame.
2015

W Motors launches its flagship Gallery in City Walk, Dubai UAE and introduces its second model the Fenyr SuperSport prototype
2017

Fenyr SuperSport World Premiere at the Geneva International Motor Show
2018

The launch of the Ghiath advanced Police Patrol as well as the Muse Autonomous vehicle concept. W Motors becomes the first company to join Nasdaq’s Dubai CSD
2019

2020 → 2025

W Motors launches the construction of the UAE’s first automotive manufacturing facility for luxury hypercars, electric and autonomous vehicles

Introducing the first W Motors full electric super car and shifting the company towards electric

W Motors launches the first Automotive Academy in the Middle East in partnership with leading educational institutions around the world

Commitment to shifting the company towards the future expanding its focus on technology, electric and autonomous

Ralph R. Debbas

Founder & CEO

Ralph R. Debbas founded W Motors in 2012. A true pioneer in the region, Ralph has successfully positioned W Motors as one of the most exclusive hypercar manufacturers in the world and the first manufacturer of high-performance luxury hypercars and future mobility provider from the Middle East.

With a background in economics, Ralph pursued a degree in Design at the Lebanese American University in Beirut followed by his higher education in England at the prestigious Coventry University School of Art and Design, a world-renowned academic hub for automotive design. After finishing top of his class with an Automotive Design Mdes Diploma, he proudly graduated with honors as the first Arab automotive designer. Currently holding the title of Founder & CEO, Debbas leads today W Motors Automotive based in Dubai UAE, the company is fully integrated with activities ranging from Automotive Design, Research & Development to Engineering and Manufacturing, as well as Automotive Consultancy within its Special Projects Division for advanced technology development and special purpose projects.

One of Ralph’s key achievements has been to develop throughout the years around W Motors an unparalleled nexus of leading global technical, production, sales and distribution partnerships – all focused on delivering to W Motors’ clients the most luxurious, exclusive, technologically advanced and road homologated vehicles available. The first hypercar created by W Motors was the iconic Lykan HyperSport, which catapulted the company to international stardom when it took centre stage as hero car in Universal Studios' Furious 7. Its latest hypercar launched is the Fenyr SuperSport, a limited edition production run of 110 models including 10 “Launch Editions”. Working alongside key international industry players, Ralph has also set-up W Motors’ automotive consultancy division, delivering complete turnkey mobility and technology solutions to private clients, OEMS and Governments; overseeing the entirety of the process from design through to development and manufacturing. Under this division, the company has created the world’s most advanced security vehicle, the Ghiath Beast Patrol for Dubai Police, the Model Seven, the first full electric MPV for Chinese OEM ICONIQ Motors and the MUSE Autonomous Vehicle, the first UAE made full autonomous car.

For Ralph R. Debbas, it has never been about creating the most expensive car in the world; it has always been about bringing a new industry to Dubai and the Middle East. In the 12 years that W Motors has been in business, the collective expertise gathered from Europe, China, the US as well as the Middle East region has provided the perfect platform from which to develop exceptional automotive capabilities, train amazing young talent and build an exciting and unique economic opportunity for the region. Today, Ralph Debbas has successfully transitioned W Motors from a start-up to an SME and is taking his next steps into developing a full-fledged scalable enterprise, starting to switch lanes from being a traditional manufacturer to an innovative technology company that will help answer the future of mobility needs.

In line with Debbas’s vision, the company has launched the construction of its state-of-the-art automotive facility in Dubai UAE, which will be ready by 2021 and which will accommodate the production of all current and future models including electric and autonomous vehicles, totally in line with Dubai’s vision of becoming the “world’s smartest city”.

Ralph has been bestowed with several international awards, including the Arab Nations “United Nations Foundation for Creative Entrepreneurship”, “The Visionary Entrepreneur of the Year 2013 Award”, “The Luxury Arab World Award 2015”, “BIAF 2015 Award”, “2015 GITEX Innovator of the year Award” and the “Young Global Leaders Middle East”, “Automotive CEO of the year 2019 Award” as well as being featured in the top 100 most influential Arab business leaders and top 10 young entrepreneurs in the region.

Contact W Motors

Office P04, Floor P, Building 2, Bay Square
P.O. Box 414487, Business Bay, Dubai, UAE

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